#Wechat mini program creator help install#
#Wechat mini program creator help Offline#

The offered services always need to be easy to understand and navigate, plus deliver additional value to achieve these goals. When correctly applied, mini-programs can help brands to raise brand awareness, engagement, and to gain new customers.

#Wechat mini program creator help Offline#

Some examples of these programs are loyalty-programs to complete the offline shopping journey, gift cards to deliver social-value and increase awareness simultaneously, feature their e-commerce store, a customized product generator, and more. Also, promotion strategies open up to new dimensions because of WeCHat’s immense user base and its social community-nature that is strongly supporting activities like live streaming.īrands use mini-programs as another way to engage with consumers by offering useful, funny or emotional content. With group buying, WeChat mini-programs provide a whole new of selling goods.

Other examples for non-e-commerce mini-programs are free-wifi, group photo albums, and translation tools. Of course, WeChat also provides mini-programs for that! Here an example of ‘Mobike', where users can locate free bikes, and contact its user. The types of mini-programs cover all areas of life, from food services, over traveling, gaming, to governmental services and e-commerce.Ī currently hot topic in China is bike-sharing. Next, to the notable progression of usage, about 87% of users spent 200 RMB monthly, showing the potential to drive sales and convert consumers by mini-programs. Furthermore, the time users spent on WeChat reached 9.8 minutes, representing an increase of 8.2 minutes (hence over 600%!!) within a year. Instead, it took some more month until the buzz kicked in.Ĭurrently, WeChat features more than 580.000 sub-apps, and over 170 million consumers using them daily. However, when launched in January 2017 it didn’t quite hit the expectations.

#Wechat mini program creator help install#

This article focuses on WeChat mini-programs, which are integrated sub-apps within WeChat that users can download and install without leaving the app and even use offline.īefore the launch, expectations for mini-programs were very high regarding strongly leveraging user-experience on WeChat. Surpassing one billion monthly active users in March 2018, there is no doubt that WeChat is crucial for brands who want to interact with consumers. Chinese social media – WeChat mini program -How to leverage your brand